There are several elements of school signage schemes that can be used to build school identity. These can range from clear branded welcome boards, navigation signs, information signs, down to standard health and safety signs. They all have their part to play in building school identity.
School Welcome Signs
The main school entrance signs and welcome boards are your first signage points of contact with staff, children, parents and visitors and are your primary identity builders. If you start with strong images and messages on these boards, these design elements can then be carried throughout the school and grounds on all the remaining signage.
Your wayfinding signs should carry the same branding elements e.g. school colours and logos etc as your “Welcome” School signs. Directories and wayfinding sign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the second point of contact after the “Welcome Boards” that people have with your school and first impressions count. As well as the functionality of the sign, design and aesthetics should be considered. School names and logos should be recognised at a glance and directional instructions should be instantly understood. An efficient way finding system will help new students orientate themselves quickly and alleviate some of the anxiety felt by new pupils. If they can find their way round easily from the start they will have a much more comfortable and relaxed start to their time at your school. All these small elements help to build a positive feel to the identity of the school. For more information on creating an efficient wayfinding system see our articles on How to use Signs to Build Company Brand – Part 2 Way Finding Signs and Planning Your Wayfinding .
Children’s information signs help to create boundaries and guidelines to keep children safe. By publishing some of the guidelines you advertise your commitment to safety and to children’s personal and social development. Our article on using school and playground signs as
teaching aids illustrates how they can be used to promote people skills and relationship building as well as traditional learning. For general information signs and notices use your school colours and keep the font used the same throughout. Even the simplest of information signs benefits from adding your school logo – adding authority to your messages. Use bright 3D Pictorial signs in your premises, these not only soften harsh building environments and add colour but work as teaching aids and can help students with learning difficulties. Use banners not only to advertsise school events in the community but also to celebrate success.
Safety signs have an obvious purpose – they are used to protect and guide pupils, staff and visitors. There is a legislative obligation to have the correct signage in place. However if you have to have them you may as well get them to work harder and promote your school identity. Add you school logo or name to help create uniformity throughout the school. Use braille sign versions of safety signs to aid your commitment to DDA regulations and children with special needs. Many signage companies will carry our signs site surveys to make sure you are complying with the latest safety legislation giving peace of mind to staff and parents.
By careful planning your signs can do so much more, whether replacing worn-out signs or going through a refurbishment make sure every sign you purchase works hard in terms of functionality but also helps reflect your school identity.
For more information on school signs take a look at our “Signs for Schools” guide.